OPTIONS Live is the events division of Options Media Group, a well-established media company with its head office in Chennai and offices in all key advertising markets across India.
Options live is specialized in conceptualizing, producing and executing corporate and ground events. Some of its recent events such as 'Non-Stop Masti' with comedy king Kapil Sharma and 'Yo Yo Honey Singh - Live in Chennai' were runaway hits, which evoked the kind of response that Chennai had never seen before.
Apart from the Events division, Options Media Group has under its fold the Publication and Television divisions.
The Publication division currently publishes 3 niche, popular and upmarket lifestyle magazines, viz. Club Class, JFW and A la Carte.
CLUB CLASS is a luxury lifestyle monthly magazine, which enjoys a readership of over 6 lakhs of HNI readers across 5 cities in South India. With its enriching and entertaining content and tasteful and classy designs, the magazine enjoys the distinction of being one of its kinds by reaching the members of premium clubs across Bangalore, Hyderabad, Chennai, Coimbatore and Cochin. This kind of USP provides advertisers a perfect platform for their brand to make its presence felt among the elite group, month after month.
JFW was launched in September 2007 as Just For Women, initially targeted at the progressive women of Chennai. It soon grew in strength to become South India's leading women's magazine in less than 3 years. Keeping in tune with the myriad moods of today's women, the magazine was re-launched in its current avatar as JFW in September 2010. With its bold, flamboyant and stylish look, JFW offers an unmatched opportunity for the advertisers to reach out to numerous elite families spread across South India. Retailed out of all premium outlets and backed by an intensive direct mailing approach ensures JFW is circulated to the crème de la crème of the society.
Chennai's complete food magazine, A la Carte was launched in October 2011 to satiate the need for an exclusive magazine for the ultimate food lover. With a delicious mix of recipes, restaurant reviews, world cuisine, culinary art, food etiquette, nutrition and more, A La Carte updates its readers month on month on food recommendations and the latest in food trends. ALC's readership consists of the crème de la crème of Chennai, who are hardcore foodies craving new tastes withever-changing palette and open to experimentation.
The television division produces and executes television based shows such as musical shows and award functions. Some of the recent events include JFW Women Achiever's Awards and JFW Divas of South. Options Television is also into marketing of television shows, which are produced in-house or otherwise. The repertoire also includes marketing of ad inventory of various channels to the national market.
With a dedicated team of seasoned professionals in content, design, marketing and distribution, Options Media has created products which have a strong brand-re-call among its clients and associates.